MEDIA RELEASE

                     Thursday 6th JULY, 2006   
                     
   
   GRSA LAUNCHES AG CAMPAIGN

Greyhound Racing SA has launched a new campaign aimed at increasing wagering on greyhound racing and in particular local greyhound racing.  

The campaign encourages punters to bet “AG”, (Adelaide Greyhounds), thus supporting the local industry and returning the money to the state.  

Launching the campaign, GRSA Marketing Manager Dianne Dumanovic said, “We wanted to bring the AG code to life, make it mean something to people and demonstrate that betting AG supports the local greyhound racing industry”.  

The AG code literally has been brought to life through tagline “Ava Go”, along with the face of the campaign and local greyhound ambassador, who coincidentally (or not) is called “AG”.   

An Adelaide boy at heart, AG loves all things local: The Crows, Villis Pies and Farmers Union Iced Coffee. But more than any of these he loves the Adelaide greyhounds, enjoys a night out at Angle Park and is intent on telling every one he meets to “Ava Go at the Dogs Mate!!”  

The campaign, which is initially running for a four-week period includes material in TAB outlets, The Advertiser, SKY Channel and 5AA.  

In addition, AG will speak live on 5AA with KG and Cornesy each Thursday night on his way out to Angle Park, providing them with his “Grunt Punt “ or hot tip for that nights races.      

“For this campaign we are taking a fresh approach. In order to increase our market share, we need to focus on boosting wagering on AG races”, Ms Dumanovic said.  

“We want South Australians to know that a local bet supports the local industry” 

“We believe people will relate to ‘AG’, and his passion for the dogs may remind them of how thrilling a bet on the greyhounds can be.”   

MEDIA CONTACT:
SIMON HATCHER
0419 780 071